Our PROGRAM | babyforum 2021

Strategies for the baby and toddler outfitting markets

babyforum is the new congress for baby and toddler outfitting with a focus on market development, strategy, sales and digitalization. During 1.5 days, keynote speeches are on the agenda as well as interactive discussions, an award ceremony, the presentation of 3 innovation pitches and an evening event! 

Our experts will provide answers to the following questions, among others:

What impact do digitalization and the trendy topic of sustainability have on
… on sales, brand positioning and brand communication?
What effects has the recent crisis had on the industry?
What new products and developments can be expected in the near future? 


Innovation | Digitalization | Communication

We focus on current opportunities and challenges of the innovation-driven industry: Market-leading companies and experts present their strategies with a view to brand building, customer behavior & communication, design & functionality and much more. 

As a new annual communication & information platform for industry & trade, babyforum addresses marketing & strategy, sales & business development of manufacturers and partners, as well as industry-related media & associations.

We promote topic-oriented exchange and ensure sufficient space and time for networking!


Program-Folder / Here for you to download!

  • 09:00

    Welcome & Opening

  • 09:10

    New Challenges & Chances

    Raúl Sepúlveda is Managing Director of Dorel Juvenile Europe (DJE), a world leader in the sector of high quality, safe and modern children’s products. In his presentation, the experienced manager in product development and marketing will show new challenges in Europe’s markets and how to best meet them with versatility, innovation and quality.

  • 09:50

    Can you download brands?

    Beate and Stephan Klein have a combined experience of almost 30 years in brand conception and creative management in international top 10 advertising agencies in Hamburg, Berlin, Vienna, London and Barcelona. In 2006 they opened Austria’s first Family Concept Store “HERR UND FRAU KLEIN” in Vienna’s creative district Neubau. Since then, 80m² become 600m², a second store in Vorarlberg and a rapidly growing webshop. The latest step: the Premium Partner Network, of which Stephan Klein is Co-founder and Managing Director. Together with eight independent German concept colleagues, the network offers concerted brand building and omnichanneling at its best for premium brand from all over the world in 22 exclusive “shops-to-be” and 8 webshops.

  • 10:30

    Coffee Break

    Space and time for conversation and refreshments.

  • 11:00

    How and why the customer buys from baby-walz

    Since 2018, Dr. Stephan Roppel has been Managing Director of the leading omni-channel baby retailer baby-walz, which both operates over 30 stores throughout the German-speaking world and successfully stands up to Amazon as an online retailer. Hardly anyone is more qualified to talk about the future of retail in this industry than Dr. Stephan Roppel, who previously worked at Tchibo and Amazon, among others.

    In his presentation, the experienced manager shows how baby teailers can stand up to Amazon. He will talk about the future of e-commerce and the channelnges in stationary sales.

  • 11:40

    DISCUSSION I Ways to the customer 2030

    The morning’s speakers will discuss the topic.

  • 12:15

    Lunch Break

  • 13:30

    Europe's Markets & Trends in baby & toddler outfitting

    Dr. Frederik Lehner heads the market intelligence company Interconnection Consulting, which has strong industry expertise from decades of analyzing markets for baby & toddler equipment. In his presentation he will analyse the most important market developments in Europe and the key trends in the industry.

  • 14:15

    Mother's buying behavior

    Axel Dammler, managing partner of iconkids & youth, Germany’s largest specialized institute for research on children and youth, will highlight in his presentation the most relevant aspects to the purchase of products for the earliest years of life:

    • How to reach mothers, which communication channels are efefctive?

    • Which motives and expectations are decisive for buying?

    •  What role do fathers play today?

    • How important is sustainability?

  • 15:00

    Coffee Break

    Space and time for conversation and refreshments.

  • 15:30

    Young families and their needs

    Young families are increasingly faced with information overload. Whether it‘s from family members, friends or influencers, everyone has a different perspective and advice at the ready. The impact this can have on young families is often underestimated. This is where brands, companies and retailers are called upon to provide an informed basis for decision-making and reduce the complexity for young families. However, to be successful as a brand, you first have to understand what the needs of the target group are depending on the phase and how much these needs can differ even within a phase depending on the situation.

  • 16:00

    babyforum I Innovation.Pitches

    We present three Innovation.Pitches on the topic Newcomer I New Products. New and innovative companies or products will be presented here in three 10-minutes presentations each.

    Look forward to pitches from the companies “Sticklett” and “Norbärt” !

  • 16:30


    We present the babyforum.Awards in the three categories Innovation / Product I Sustainability I Trade. One main price and two recognition prices are awarded in each case.

  • 17:00

    End of 1st conference day

  • 19:00

    Evening Event